Agency: phenomenon
Role: Design Director
Photographer: Frédéric Lagrange 

Agency: phenomenon
Role: Design Director
Photographer: Frédéric Lagrange 

We were tasked with creating a holistic brand platform that introduces the new Marriott Bonvoy global hotel loyalty program in an inspiring way to American Express loyalists in the luxury segment.

Our global campaign inspires American Express cardholders to brave the world finding off-the-beaten-path experiences that will enrich their lives.

To appeal to our demographic’s sense of adventure, each execution features a custom, hand-drawn headline inspired by travel journal entries.


We were tasked with creating a holistic brand platform that introduces the new Marriott Bonvoy global hotel loyalty program in an inspiring way to American Express loyalists in the luxury segment.

Our global campaign inspires American Express cardholders to brave the world finding off-the-beaten-path experiences that will enrich their lives.

To appeal to our demographic’s sense of adventure, each execution features a custom, hand-drawn headline inspired by travel journal entries.

MBAMEX MissTheTurn 12×18 R-6
MBAMEX Take on the World 12×18 R-7
MBAMEX Instagram Carousel f2 R-1
MBAMEX BeatTheBeatenPath 12×18 R-6
MBAMEX Custom Typography R-2
MBAMEX NotAllGemsAreHidden 12×18 R-6
MBAMEX Find The Time 12×18 R-6
MBAMEX Instagram Carousel f1 R-2
MBAMEX OOH 2 R-1
MBAMEX Airport R-1
MBAMEX OOH 1 R-1

© 2019 Ali Martín Filsoof. All Rights Reserved.

©2019 Ali Martín Filsoof