Client: Fatty15 
Agency: phenomenon
Role: Design Director + Designer

Problem
fatty15’s parent company, Seraphina Therapeutics, came to us to help them launch their latest innovative discovery - an essential fatty acid with groundbreaking health benefits. Our challenge was unique: to not only develop a brand that would be compelling to the modern health conscious adult, but one that could translate into an ingredient brand for major CPG companies like Nestlé to use in their products. Together, we decided to kick convention out the door and flip the notion of fat on its head. By embracing the nuance of our product, we introduced a new paradigm to the evolving story of fats.


Solution
From brand positioning to packaging design, we built a modern DTC wellness brand that communicates the health benefits of an essential nutrient critical in our modern diet. By owning the stigma and leaning into our scientific roots, we convinced consumers and the industry alike that fat is an essential nutrient we can’t afford to omit from our lives.

fatty15.com

fatty15-logo
fatty15-pattern
fatty15-bottle
fatty15-family
fatty15-shippers-stacked
fatty15-shipper-exploded
fatty15-insert
fatty15-mailer
fatty15-lifestyle-01
fatty15-lifestyle-02
fatty15-lifestyle-05
fatty15-lifestyle-04
fatty15-lifestyle-09
fatty15-lifestyle-07
fatty15-lifestyle-08
fatty15-lifestyle-11
fatty15-lifestyle-12
fatty15-OOH
fatty15-tote

© 2021 Ali Martín Filsoof. All Rights Reserved.

©2019 Ali Martín Filsoof