Agency: Warnaco (In-House)
Role: Creative Director
Photographer: Luigi Cassinelli
Supermodel: Michelle Alves @ Lions
Agency: Warnaco (In-House)
Role: Creative Director
Photographer: Luigi Cassinelli
Supermodel: Michelle Alves @ Lions
Tasked with launching Michael Kors first ever swimwear collection into the market, we had to create a campaign that was true to the brand’s essence. Shot during a seaside escape in Islamorada by Luigi Cassinelli and styled by Jill Swid, we brought the new collection to life by capturing moments of a glamorous jet-set lifestyle set against the stunning turquoise waters of the Florida Keys. At the center of the campaign, we featured Brazilian supermodel Michelle Alves, who we felt embodied the brand best.
Tasked with launching Michael Kors first ever swimwear collection into the market, we had to create a campaign that was true to the brand’s essence. Shot during a seaside escape in Islamorada by Luigi Cassinelli and styled by Jill Swid, we brought the new collection to life by capturing moments of a glamorous jet-set lifestyle set against the stunning turquoise waters of the Florida Keys. At the center of the campaign, we featured Brazilian supermodel Michelle Alves, who we felt embodied the brand best.
Michael Kors Swimwear Season 1
Michael Kors Swim Season 2