Agency: phenomenon
Role: Design Director

Agency: phenomenon
Roles: Creative & Design Director

Blue Microphone wanted to launch a new innovative headphone brand taking on the likes of Bose and Beats by Dre. To do this we leveraged Blues' quirky personality and infused it into a new brand we named Mo-Fi. The brand's identity was personified through a series of badass characters that highlighted different product benefits.

A historic architectural landmark, we positioned the Carbide & Carbon Building as "Common Ground for the Uncommon." The building has been meticulously restored and reimagined as a luxury boutique hotel. Drawing upon its roots in local history as well as its commitment to art, design, and philanthropy, St. Jane offers a new and exciting experience in the Windy City.

We named the hotel, “St. Jane,” in honor of the legendary Chicago philanthropist, Jane Addams. She was the first American woman to win the Nobel Peace Prize. Dedicating her life to bringing people of different backgrounds together around the dinner table. This lifelong dedication to social good and unifying Chicagoans goes a lot further than just the name on the front door. We made sure this philosophy came to life through every element of this hotel’s experience. 
Working with the team at Aparium Hotel Group, we strategically designed and concepted everything from the hotel's name and logo to the brand collateral to the vision for interiors to the restaurant and bar concepts to the launch social campaign.     
illustration: Morgan Ramberg

Mofi Logo 2
Mofi Logo 3
Mofi Logo 4
MoFi Sketches 01
MoFi Print 01b
MoFi Print 02b
MoFi Print 03b
MoFi Social Campaign 1 @2x
Mofi Lifestyle 03
Mofi Lifestyle 02
Mofi Lifestyle 01
Mofi Lifestyle 04
MoFi Packaging 1
MoFi Pattern 1
MoFi Pattern 2
MoFi Billboard 1

©2019 Ali Martín Filsoof