Agency: PVH (In-House)
Roles: Creative & Design Director

Agency: Warnaco Group (In-House)
Roles: Creative & Design Director

Speedo is one of the world's top-selling swimwear brands with a heritage deeply rooted in competitive swimming. Known for its innovation, athletes wearing Speedo's swimwear have won more Olympic gold medals than any other brand.

The swimwear was always innovative but throughout the years the brand's image had been neglected and had become uninspiring. Our in-house team was tasked with revitalizing the brand and all of its touchpoints.

We started with pivoting the brand's imagery to be bold, iconic and memorable showcasing elite athletes doing what they do best in their natural environments. We also designed a new trade show booth that was a true reflection of the revitalized brand. The new booth was well-received by buyers and was also recognized by Graphis in their Design Annual.

Speedo is one of the world's top-selling swimwear brands with a heritage deeply rooted in competitive swimming. Known for its innovation, athletes wearing Speedo's swimwear have won more Olympic gold medals than any other brand.

The product was right but throughout the years the brand's image had been neglected and had become uninspiring. Our in-house team was tasked with revitalizing the brand and all of its touchpoints.

We pivoted the brand's imagery to be bold, iconic and memorable showcasing elite athletes doing what they do best in their natural environments. We also designed a new trade show booth that was a true reflection of the revitalized brand. The new booth was well-received by buyers and was also recognized by Graphis in their Design Annual.

Speedo Tradeshow Booth 1
Speedo Tradeshow Booth 2
Speedo Tradeshow Booth 3
Speedo Tradeshow Booth 4
Speedo Tradeshow Booth 5
Speedo Racing 5
Speedo Racing 4
Speedo Michael Phelps 1
Speedo Racing 3
Speedo Showroom 1
Speedo Racing 2
Speedo Racing 1
Speedo Showroom 2

© 2019 Ali Martín Filsoof. All Rights Reserved.

©2019 Ali Martín Filsoof