CC15 believes that premium denim should evolve to celebrate tradition while improving efficiency and value. Inspired by the CC41 scheme, a WWII-era British Board of Trade designation that appeared on footwear, furniture, textiles, and clothing beginning in 1941, CC15 is dedicated to eliminating excess in all its forms: from concept to creation, manufacture to mercantilization. CC, meaning “Civilian Clothing," designated an item that met the British government's exacting austerity regulations. Taking their cue from that “waste not, want not” consciousness, CC15 combines stylish form with utilitarian function.
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Rag & Bone Alumnus Nathan Bogle Gets Back in the Denim Game With CC15.