Central Pacific Bank
Central Pacific Bank is a beloved Hawaiian institution with a real heritage. But it needed to evolve to keep up with the times. By taking mid-century design themes and giving them a clean, modern, and fun twist, we gave the bank a complete brand overhaul that married the CPB of the past with the CPB of the future.
The first bank that is Radically Human.
The first bank that is Radically Human.
Deliverables
→ Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Sub-brand Launches → Branch and ATM Design → Brand Illustrations → Credit Card Design → Merchandise → Website Mobile App → Partnerships → Signage → HQ Interior Design Direction → Retail Branch Design → Retail Concept Branch Design → Public Art Installation
Awards
🏆 Art Directors Club (ADC)
Brand / Communication Design
→ Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Sub-brand Launches → Branch and ATM Design → Brand Illustrations → Credit Card Design → Merchandise → Website Mobile App → Partnerships → Signage → HQ Interior Design Direction → Retail Branch Design → Retail Concept Branch Design → Public Art Installation
Awards
🏆 Art Directors Club (ADC)
Brand / Communication Design
