Central Pacific Bank 


Central Pacific Bank is a beloved Hawaiian institution with a real heritage. But it needed to evolve to keep up with the times. By taking mid-century design themes and giving them a clean, modern, and fun twist, we gave the bank a complete brand overhaul that married the CPB of the past with the CPB of the future.

The first bank that is Radically Human.

→ Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Sub-brand Launches → Branch and ATM Design → Brand Illustrations → Credit Card Design → Merchandise → Website Mobile App → Partnerships → Signage → HQ Interior Design Direction → Retail Branch Design → Retail Concept Branch Design → Public Art Installation


🏆 Art Directors Club (ADC)
Brand / Communication Design