Newrez
Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. They believe the lending business isn't about financial transactions — it's about people.
To help bring this human approach to the mortgage industry we developed a new brand identity that complements its mission, conveying itself as a human-centric, joyful, and warm leader in the mortgage industry.
To help bring this human approach to the mortgage industry we developed a new brand identity that complements its mission, conveying itself as a human-centric, joyful, and warm leader in the mortgage industry.
Deliverables
→ Brand Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Brand Illustration Library
→ Brand Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Brand Illustration Library
