Newrez
Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. They believe the lending business isn't about financial transactions — it's about people.
To help bring this human approach to the mortgage industry we developed a new brand identity that complements its mission, conveying itself as a human-centric, joyful, and warm leader in the mortgage industry.
To help bring this human approach to the mortgage industry we developed a new brand identity that complements its mission, conveying itself as a human-centric, joyful, and warm leader in the mortgage industry.
Deliverables
→ Brand Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Brand Illustration Library
→ Brand Positioning → Brand Architecture → Brand Identity → Copywriting → Brand Guidelines → Brand Book → Brand Illustration Library
![](https://freight.cargo.site/t/original/i/1d6e2f612c3b216346438684b0a8b6dbcbdfb49d904ea0b33c687ad46023aed1/Newrez-Previous-Branding.png)
![](https://freight.cargo.site/t/original/i/f9bd6de5f4f1b84cd06f7aa2a82502b531098691926bd83d3d3c71904f9945c3/Newrez-Logo-1.png)
![](https://freight.cargo.site/t/original/i/9c36d0673b307e5cebdcf8c84991f07b55708f6e5b40d4bd650b7a62448dce48/Newrez_BrandGuidelines_1-29_Page_01.jpg)
![](https://freight.cargo.site/t/original/i/f202ce1bacebeba652cb471eb375004d0522863847a9e05f08b21d7514c4c9ba/Newrez_BrandGuidelines_1-29_Page_05.jpg)
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![](https://freight.cargo.site/t/original/i/e7f64c8c43d83b646ce79298a2bb07eced82998c0b708887bd94117c247365e4/Newrez_BrandGuidelines_1-29_Page_17.jpg)
![](https://freight.cargo.site/t/original/i/6eeddf2e22534dc0bf530e6dc3f155fefc46583dfe5783de3dda66a1df3b35b0/Newrez_BrandGuidelines_1-29_Page_27.jpg)
![](https://freight.cargo.site/t/original/i/6f824ffa08012c223a2c4b55ded67aa5c775ddc56e8bb4ec0c9194d77b53c8db/Newrez_BrandGuidelines_1-29_Page_32.jpg)
![](https://freight.cargo.site/t/original/i/9506424d9f9f902c3516d628c1cfa10ea53dc4c7e3cf49a309ad889d885fade1/Newrez_BrandGuidelines_1-29_Page_72.jpg)
![](https://freight.cargo.site/t/original/i/cedf1d324519511df64c5eaea9548d422c4f1ee8643a81163fc087a88eb52269/Newrez_BrandGuidelines_1-29_Page_73.jpg)
![](https://freight.cargo.site/t/original/i/40f71ede0eb35af715f25b75e474aa9fdc6827ef6771b90f8b0e22ada1c05d67/Newrez_BrandGuidelines_1-29_Page_76.jpg)
![](https://freight.cargo.site/t/original/i/e1e3259beeb71f6db47c38a8a69db560e92fcec1f647377a833af534ee4f6f9b/Newrez_BrandGuidelines_1-29_Page_78.jpg)
![](https://freight.cargo.site/t/original/i/634370c72b9d97a3c2f4ea3c3f68950c68547e111e031a57114dbfb0706e6733/NewRez_DavidDoran_RGB_Artwork_Landscape_2.png)
![](https://freight.cargo.site/t/original/i/3ac839f97ed6208c8111900e10e67faa69ccb54e9e33c6055c28f0c6a2cc2f06/NewRez_DavidDoran_RGB_Artwork_Landscape_3.png)
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![](https://freight.cargo.site/t/original/i/f00de5ee7917a6d064daf540a17b0a83c571b9d1bce2037f14730c5713d39a7d/NewRez_DavidDoran_RGB_Artwork_Landscape_9.png)
![](https://freight.cargo.site/t/original/i/c1a33743dc291ed7ecc6af96bd0eeb75f788bdb0d4c43539a924acfb35387d36/NewRez_DavidDoran_RGB_Artwork_Landscape_20.png)
![](https://freight.cargo.site/t/original/i/f8f0d7d5e7b408b5564454c2c6d2234e06254fd8fbe3aa9e0d64e1573c4b1b63/NewRez_DavidDoran_RGB_Artwork_Landscape_Original_1.png)
![](https://freight.cargo.site/t/original/i/c4d5d7f981e587897008edb72610d40e3f7fa2b1f7738036ae0f27f9fc5f8f9a/NewRez_DavidDoran_RGB_Artwork_Landscape_41.jpg)
![](https://freight.cargo.site/t/original/i/5f447788195891bfc78fe59aa1e940816dbed2995944ad3f84cbd631b4229ddf/NewRez_DavidDoran_RGB_Artwork_Landscape_17.jpg)
![](https://freight.cargo.site/t/original/i/e3bcbd7194be45329fe7af6ae5acc91aa5abf19d9b140469039334850d0b3c37/NewRez_DavidDoran_RGB_Artwork_Landscape_25.jpg)
![](https://freight.cargo.site/t/original/i/baec85219d7ac5b96f688cb3fe0934b248057f2e9a5de355f6c18f75022d2f67/NewRez_DavidDoran_RGB_Artwork_29.jpg)
![](https://freight.cargo.site/t/original/i/a83a1955e5413392ea201558c0c12db6b8ccc7029e5bc5d4afeff3587e9ca792/NewRez_DavidDoran_RGB_Artwork_30.jpg)
![](https://freight.cargo.site/t/original/i/9bb965d12d2889220c8a3090ca2f045cf48b077d8c5ab215ebd96f2a4b811d21/NewRez_DavidDoran_RGB_Artwork_Landscape_33.jpg)